CRH the Strategic Positioning and Direction Essay

CRH the Strategic Positioning and Direction - Essay Example As the discussion highlight, CRH through its core business of building material products has positioned itself as a market leader by acquiring promising established firms in diverse markets both locally and globally. The firm has also evolved a stratagem of varying its expansion in varied geographic, merchandise and diverse sectors hence spreading or securing a financial stability from the different regions while offering expansion prospects. This has enabled the firm to surpass other companies within the same industry through its unique competitive advantage. In this regard, CRH acquisition or expansion unto the US market has greatly propelled its growth as the region has become its main growth market from the 1990s. Nevertheless the domestic Irish market has been dominated by CRH with a 60 percent share of the cement market that generates a 40 percent return on net assets reflecting the vibrant Irish building segment and minimal mechanized company tax at 12.5 percent and the profou ndly devalued chattels. One of CRH’s management stratagems is the operation of a federal structure consisting of undersized core home office and four regional product oriented segments. CRH has thus encouraged autonomous management utilising local market familiarity of the local managers to take advantage of local market knowledge while maintaining a tight leash on company guidelines and rules. The U.S. Office of Personnel Management advocates the application of the Balanced Scorecard framework to evaluate various growth sectors in an organisation. This encompasses a transformation stratagem into functioning conditions by evaluating a complete assortment of perceptions including: financial, clients, in-house, and information and development. CRH uses a similar strategy by closely monitoring its various divisions and regions. CRH espouses a thorough move towards projects appraisals, progress and reassessment.